Campaign Summary
To meet the challenge of launching a new small car in the toughest of markets and attract as large and diverse an audience as possible, a multi-faceted approach was embraced for this comprehensive campaign. This included a collaboration with Holden Design to create a 3D virtual tour, social media activity in the form of a competition to meet touring singer Pink and extensive online advertising to establish the Cruze nameplate.
Cruze homepage
Highlights includes 3D interior tour, exterior spin, interactive safety demonstrations and more
3D Interior Tour
Interactive safety demonstration
Pink sponsorship site
Online competition dynamic integrating with Facebook
Competition entry
Facebook integration (Click for slideshow)
Small cars compared homepage
Comparison site allowing users to explore the high level of features available in the Cruze
Compare cars
Compare features
Fullpage takeovers
Designed to establish the name plate at launch, appeared on 12 news homepages
Expanding minisite banners
Encourages users to research the car without clicking the banner
Ninemsn RSS weather feed banners
Reacts to real time weather
Custom message standard banners
Cruze sponsored shooting game
Hosted on Holden Netball Centre site
Animated version of the brochure